This is where SEO comes in, but only some of the best ecommerce software solutions know how to use it right. To win in this category, a solution must make SEO a primary focus on both the back end and front end of its ecommerce software. SEO must go beyond the simple abilities to edit URLs, Titles, and Meta tags and instead should encompass many of the necessary factors that Google and other search engines take into consideration when ranking a website.
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