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  1. #1
    Junior Member
    Join Date
    Jan 2011
    Posts
    21

    Thumbs up Future of Online Marketing

    Future of Online Marketing in general and "business-to-business" with respect to Search Engine Optimization

    please everyone share your thoughts

    Suggestion are welcome

  2. #2
    Registered User Click SSL's Avatar
    Join Date
    Mar 2010
    Location
    Newark, DE, USA
    Posts
    329
    As the Internet continues to grow, the future of online marketing is a much discussed subject. There is little doubt the future is bright. As more people join up with digital revolution, e-commerce continues to grow. Still, one can’t help but acknowledge Internet users are becoming more sophisticated, particularly as a younger generation moves into adulthood.

    Online marketing is currently a bit of a mess. Remnants of the old, such as banner ads and email marketing, are clearly one their way out. Banner ads produce horrific click through rates because people are wary of getting stuck on a site they can’t get away from. Email marketing is tainted by problems such as spam, phishing scams and identity theft concerns. Personally, I delete all email that isn’t from a person I know or coded to show me an inquiry directly off Marketing Titan for a consultation. It is just too risky.

    The dominant models now are pay-per-click advertising and search engine optimization. Search engine optimization will be around as long as people use search engines. The promise of free traffic is simply too glorious to ignore. Since it is fairly difficult to commit fraud in search engine optimization, it is difficult to see any future legal issues threatening it.
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