Keep this things in mind When you are buying a website builder.

1) The program must have bit by bit instructions.
2) The program is as per your company/business's requirements. Do not get a website building program from the company just because the web hosting company is very popular.
3) Enquire about the after sales policy of that company.
4) If you are satisfied about the outcome of the free trial, then only buy the main program otherwise do not fall prey to the company's assurances of quality outcome in the future.
5) Read the company's offer documents carefully to avoid any kind of hassles in the future.

share your opinions.
thanks.