Design your website to promote one particular product or service as your main item.
Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.
Establish the items or services that are 'closely' related to what you're promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.
Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you're constantly adding.
Keep in mind, a website that's focused on a particular 'niche' item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.
There are many conventional and many not so conventional ways to drive targeted traffic to your website but we'll explore them in other articles.
The purpose of this article is to point out the difference between website traffic and targeted traffic. More isn't always better and if you focus your marketing on 'targeted traffic' you'll quickly find that the hits your getting on your website aren't just empty numbers - they'll be potential customers and, more importantly, sales.