Hi Everybody,
An effective e-commerce website should have easy navigation focusing on the product. If there are several options, there will be issues of finding the product. Hence user testing is beneficial in checking navigational problems :

1. Good graphics is important, nevertheless, a garish website will distract visitors from the products. Additionally, the e-commerce website design should correspond to the products.

2. Give your customers the option of registering on your website so that login and checking out becomes simple especially if they have to enter payment details.

3. If social media symbols are on your website, customers using more of the networking sites can avail of your products from there.

4. There should be content association by promoting related products. Your London web design company can plan this for you.

5. Incorporate effective product images by enabling users to seamlessly change the images. Product videos portray your product well. Further, encourage consumers to leave feedback's about your products which will create interaction.