White hat and Black hat both are part of SEO techniques. An SEO tactic, technique or method is considered "white hat" if it meets the guidelines of the search engine and does not attempt to cheat it. White Hat SEO is not just about following guidelines, but to ensure that the contents of a search engine indexes and subsequently ranks is a user will see the same content.
In black hat seo, people use to more deceptive methods to try to to improve website ranking in short term.but search engine usually decry these method.in blcak hat seo, as a general rule, a method that sens a users to a pages that was different to the described in the search is calles black hat. if search engines find find the any black hat method on your sites, then it can be penalize your site and also band your site in search engine.
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