You need to automate everything if you want to be successful in measuring customer satisfaction. Surveying your customers is a great way of measuring customer satisfaction but if they take too much time away from other important work, it will fall by the wayside. Automate both your requests for completing the survey and your collection and reporting of the data. Standard desk procedures such as free help desk software, emails, or phone support systems have been the methods used by businesses over the years. They each proved efficient although it is undeniable that they hold certain limitations in terms of providing accuracy and efficiency in the workplace.
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