Why page rank is important?

[robertsan]

If you're not on Page 1 of Google then you dont exist!!!

Sad but true

[webcreations]

The importance of page rank can be scored by the point that Google considers the page rank as one of the main point while ranking a site in its search results. If you have a good page rank then you have high chance to be ranked up on search engines directory .In fact the main element of allocating a Page rank to any webpage is the number of sites linking to the webpage and their own Page rank value. This can also be taken as a popularly contest between high interest sites.