When looking to hire a search engine optimization (or SEO) company to help boost the rankings of your website, there are a number of so-called 'experts' that you should be avoiding because they will do more harm than good for your SEO strategy. Look out for some of the below red flags and you will know whether the expert you are dealing with is to be avoided or hired. These experts have actually got a foot in both worlds - they are actually an SEO expert, but they have no idea how to communicate with clients. If you are dealing with an expert who is using so many big words and jargon that you have no idea what they are saying, either ask for an explanation or walk out.