Email marketing is simply a way to promote your business/product by sending bulk emails to targeted audience. It is an effective way of promoting the service if it is used in wise manner or it will have a negative impact.

If you are planning to send bulk emails, you should have a opt-in/double opt-in mail list. The recipients must have agreed to receive your emails. Also, to get great delivery rate, you should have clean email list. Clean email list is a list which does not have disposable email addresses, incomplete email addresses, un-deliverable email addresses etc. You can clean up your email list with any of the best bulk email verification providers.