CRM software has evolved significantly from the inception, where it was used only for contact management. It acts as a tool for growth by syncronizing sales and marketing departments and helping in the creation of customer strategies. Before selecting a CRM software for a small business, it is important to determine the features of need, these features have an impact on the cost of software. The cost of software varies according to these features, limited version of software will cost considerably less than the advanced version. For a small business cost is the most crucial factor, so it becomes important to analyze the features of need. There are features like email integration, mobile accessibility, integration with other software, and custom reports. The availability of all the basic features should be ensured to make the purchase worthwhile. Top software development companies offer CRM software in flexible packages to ensure complete value for money of a small business.