What is Google Sandbox in SEO?

[Guilinhanger]

What is Google Sandbox in SEO?

[nancy07]

The sandbox is essentially a filter that was created by Google to avoid spamming of search results by unscrupulous webmasters. Before the sandbox was created, most new sites could rank pretty quickly, which allowed certain "black hat" SEO professionals to make a quick buck by ranking a new site on the top of Google's index for a very competitive keyword, and then cashing out before Google caught up with their spam technique.

[lokatto]

The Google Sandbox theory is that Google puts new websites into a “Sandbox” before they can rank well in a Google search and make their way to the top of a search result. Google wants to make sure that a website is legitimate and not just a fly-by-night website that was set up with bad intentions before it ranks it prominently on the SERP (search engines results page).

[bangalorewebgur]

Google sandbox is place where google put the new websites when it gets first release.

[Goldysoni]

The concept of the sandbox is about reducing the page rank of newly created domains temporarily. This strategy is done by Google so that the wrong optimizing methods applied by the SEOs (to outsmart Google’s page rank) don’t succeed. The SEOs try to get many inbound links for a website from the ones they own already.

[zinavo]

The Google sandbox or “sandbox effect” is a filter that Google applies to new websites that want to rank in the search results for specific phrases. The filter exists to prevent SEOs and spammers from easily manipulating search results by satisfying all of Google’s major offsite and onsite factors.

[salenaadam]

According to the theory of the sandbox effect, links which may normally be weighted by Google's ranking algorithm, not least improving the position of a webpage in Google's index, may be subjected to filtering to prevent their having a full impact. Some observations have suggested that two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links.

[RH-Calvin]

The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.

[sharmaroshni]

The Google sandbox is a filter that Google applies to new websites that want to rank in the search results for specific phrases. The filter exists to prevent SEOs and spammers from easily manipulating search results by satisfying all of Google’s major offsite and onsite factors.