The best way to reduce the bounce rate is to optimize web content like attractive and knowledgeable. Add related images and video.
The best way to reduce the bounce rate is to optimize web content like attractive and knowledgeable. Add related images and video.
Reducing Bounce Rates
Bounce rate is the measure of the percentage of unique visitors that visit your website and then leave without going to view any other pages on your site. It measures the quality of your landing page that is relevant to your visitors.
The higher your bounce rate, means the less likely search engines will rank your website high in their rankings, as this suggests that your website is not relevant enough. Many of your visitors will come to your site through search engines, keywords or through articles like this one and they come expecting to find answers. If their answers are not there, they will move on.
Here are some tips that will help reduce your bounce rate and increase visitor conversions. Follow them and you will increase your search engine rankings.
Give them answers! Visitors most of the time come to your site seeking answers to some problem they could not find elsewhere. They want to know "Is a Teflon coated frying pan best?" and not "what color stove is in the kitchen?" Answer them quickly and decisive and you will have them coming back for more.
Keep is simple. A site layout says a lot about the webmaster. If a website presents itself from a Frankenstein look-a-like, your traffic will simply move on else where. Do not overwhelm them with flashing colors and a bright background. This is a website, not a photo studio!
Reduce the length of time you website takes to load. The faster it loads, the more your visitors will stay and view what you have to say. A page that takes 10 - 20 seconds to load is begging visitors not to come again. Optimize your page to load in the first 8 to 10 seconds. If it contains a flash intro, allow the rest of the page to load whilst it is spooled in the background.
Auto play video's are a NO NO! If you do have a video, allow your visitors to decide if they want to play it or not. Video's take time to load. You have to remember that there are still some people out there who still use dial up!
According to my own experience, the rate of drainage of your site should not exceed 60%
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Few tips for decreasing bounce rate of your website -
Update your outdated content,
Don’t use a popup,
Write shorter & effective paragraphs,
Translate your site for international traffic,
Make your site search more prominent,
Make your 404 page more useful,
Improve your page loading speed,
Make your website mobile responsive.
To reduce bounce rate on your website, you must identify the reason why the bounce rate is high. The most common causes are;
-Auto play Videos and Advertisements
-Poor Grammar
-Providing Unrelated Links
-Hard to read fonts
Once you have identified the cause you can rectify
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