As you know the pros and cons of each one, it's up to you to decide which one is better. Most experts recommend that you start off with PPC for a short period of time whilst carrying out organic SEO techniques at the back end. Then once you have a steady flow of traffic to your website and your website is optimized for search engines, you can slowly reduce your PPC budget and then stop the campaign eventually. Mind you that the final decision rests totally on you. There are people who use only one or both of these strategies.
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