Originally Posted by
learn2do
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques involving pre-existing social marketing services and other systems to attempt to produce increases in brand awareness or to achieve other marketing targets (such as product sales) through self-replicating viral operations, analogous to the pass on of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by person to person or increased by the network effects of the Internet and mobile systems. Viral advertising is personal and, while coming from a determined sponsor, it does not mean businesses pay for its distribution. Most of the famous viral advertisings circulating online are advertisings paid with a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube.
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