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  1. #1
    Registered User phpgassignment's Avatar
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    What is Google’s ‘Possum’ algorithm update?

    What is Google’s ‘Possum’ algorithm update? Can anyone describe about this update?

  2. #2
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    Google Possum is an algorithm change in local search results. The main purpose of the update was to diversify the local results and also prevent spam from ranking as well.

  3. #3
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    Google Possum is an algorithm change in local search results. The main purpose of the update was to diversify the local results and also prevent spam from ranking as well.
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  4. #4
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    It is the local search results update that prevent spam from local ranking as well.

  5. #5
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    Possum update only effect on local business & the updated is aim to filter some spamy result from Google my business . Here is a detailed report .
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  6. #6
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    "Possum" while unconfirmed by Google, MozCast recorded extreme temperatures of 108° and a drop in local pack prevalence, and the local SEO community noted a major shake-up in pack results. Data suggests this update (or a simultaneous update) also heavily impacted organic results.

  7. #7
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    Thanks for sharing valuable information....

  8. #8
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    Google Possum is an algorithm change in local search results. The main purpose of the update was to diversify the local results and also prevent spam from ranking as well.
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  9. #9
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    To explain to people who do not know what Possum is, this is the name of Google's algorithm update for Local search starting 01/09/2016.

    So what is this update?

    Currently, all the evidence for this update is related to local finder (also known as local search results or as a result of Google Maps). Shortly thereafter, we received rumors of a major update to happen this month, causing many people to be relegated.

    I believe that the purpose of this update is to diversify the local search results and against the spam to get rankings. And with its analysis of the reports on keyword rankings, I can say this is the biggest update for local search in 2014.

  10. #10
    Senior Member dennis123's Avatar
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    It's biggest impact was on local search results and removing spam listings. So it seems like it's geared more towards local business listing in a users area, rather than just broad websites

  11. #11

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