What is SMO and SEM?

[access1sol7]

What is SMO and SEM?

[bangalorewebgur]

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

[othername0104]

SEM or Search Engine Marketing is the process of gaining traffic or visibility in the search engines. Often abbreviated as “search marketing”.
SMO stands for Social Media Optimization and includes all processes to increase the visibility of a website in social networks (Facebook, Twitter, LinkedIn, Google+ Youtube etc.) increasing the links pointing to your website, and therefore increasing SERP positioning.

[RH-Calvin]

SMO stands for social media optimization and is the process of optimizing your website in various social media websites. It helps to promote your website in various social networking websites to build traffic and also build your business popularity in search engines.

[fayeseom]

SMO is social media optimization is specially using for traffic on website or blog. SEM is search engine marketing is specially using for paid advertisement.

[americanquality]

SMO (Social Media Optimization) and SEO Means (Search Engine Optimization)....

[Liyanscom321]

SEO is search engine optimization & SEM is Search engine marketing.

[ajay49560]

SEM:- “The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).”

SMO:- “Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.”

[sadianisar]

SEM: It is a paid technique which is used to advertise a website by paying to a search engine. SEO is a free of cost method.
SMO: It s a technique in which we optimize social media sites to increase the visibility and brand awareness among social media users.

[alex.thomson]

SEO : Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo, and other search engines.

SMO : Social media optimization (SMO) is the utilization of various social networking outlets and groups to create reputation to expand the familiarity with an item, brand or occasion. It is a process that is used to improve the ranking of a website in a search engine.

[ShreyaKoushik]

SEO - SEO stand for search engine optimization, it’s the one of the finest technique for improving your website ranking in search engine and also it’s very helpful for generating target visitors to your website. It’s very different and better in comparison with traditional marketing.

SMO - Social Media Optimization is an important part of online Marketing. SMO is a basically use as a pull marketing strategy to communicate or interact with consumers in the form of posts or blogs, in social media sharing websites, and much more. There are several of websites and online communities to connect through social media optimization for that relevant site.

[dennis123]

Actually SEM is Search Engine Marketing, its additional broad then simply SEO, and it additionally includes PPC (pay per click)... SMM. Social media Marketing refers to the method of gaining web site traffic or attention through social media sites. SMO. ... one among the various alternative strategies is computer program improvement or SEO.

[benben1]

SMO (Social Media Optimization) :Social Media Optimization is the system of expanding a sites awareness with the utilization of social networking groups. These Social Media Optimization incorporate interpersonal organizations like Facebook, Twitter, MySpace, LinkedIn, Google Plus+, Orkut and that's only the tip of the iceberg. SMO helps in expanding the positioning of a site on the Search Engine Results Page (SERP).

search engine marketing (SEM) is the process of gaining traffic and visibility from search engines through both paid and unpaid ways. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

[pablohunt2812]

SEM relates to all forms of marketing through search engines, which encompasses both search engine optimization and advertising like google adwords. SMO is about optimizing your content for social media in such a way that it encourages content to go viral which in turn grows your brand and followers through social media.

[zinavo]

SMO:
Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.

SEM:
SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.