Well many companies can be very reliable and meet your needs. I would take people suggestions here, and do a little private eye work yourself.
Either take some peoples suggestions, or hit up the forums for offers / deals. I'd then test out the host your choosing to make sure they meet your needs.
For example, if your main concern is very good / fast support, you could always fire in a few help desk tickets through out the day / night, and see how they talk to you, if their answers are informative and helpful, etc.
I would also then go looking for any bad reviews and if you find any, you can add that to the weight of the host that you are considering.
I'd lay out a bit of groundwork before I go making and purchases as well. At a very least, you should do the following.
1.) What size plans do I want to offer? What would I need to make money? You may find this answer after you do a bit of window shopping of hosts to see what they will actually give you.
2.) Does the host meet those needs (and hopefully exceed them)?
3.) Can I grow with the host in question?
4.) Budget? Can you afford this for a few months while you are trying to gain clients?
5.) Support? Do they have at least 24x7 email / ticket support? How fast is their ticket turn around? Your business will be only as reputable as your hosts helps you out. So when the chips are down , the thing you are going to want is a host that will give you the answers fast , and gets the problem fixed.
I'm sure I'm missing some other major questions you'll want to ask yourself and the host , but this should get you started.
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