You can target your keyword by title or you can use keyword research tools.
You can target your keyword by title or you can use keyword research tools.
First, start by making a list of all the words and phrases that apply to your business. This list should include services, products, geographic areas served, target markets and industries, and any other phrases you can think of.
Test Searches
Next, put yourself in your customer's shoes and begin to perform actual Google searches on your starter keyword list. Note the results that you get for each phrase. How many results came up? Were the first page results close to what you would be looking for if you were looking for a business like yours? If not, then think about how you would revise the search and note the new search.
Refine
You can usually eliminate single words that are vague and not specific to you and your industry. For instance, for The Social Media Hat, a search on "social media" is too vague. We would want to target "social media news" or "social media marketing."
You can also eliminate your business name. Your website should mention your business name often enough that it will automatically be the first result on any searches, without you actually targeting that phrase.
Use singular words only, no plural, and do not use periods or special characters.
You should now have a list of actual search phrases that your potential customers might use.
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