What is the Main Difference Between PPC or CPC..?

[kalmakuran]

Hello friends,

What is the Main Difference Between PPC or CPC..?

[Nirala]

PPC is Pay Per Click, it is the term used to describe the type of advertising that you do with adwords.

CPC is cost per click, it is the amount you pay for click on your ad.

[sharmaroshni]

PPC, otherwise known as pay-per-click, is synonymous with digital advertising, as it describes how it works. Technically defined, PPC is an advertising channel used to drive traffic to your website, and ultimately, convert them into customers. PPC advertising with Google AdWords works with search engines and allows businesses to bid on popular keywords their target audience is searching. PPC advertising with social media platforms like Facebook and LinkedIn allows businesses to reach their target audience based on specific demographics, interests and more.

CPC, otherwise known as cost-per-click, describes a data point when measuring the success of online ads. Every time an ad is clicked, it costs a certain amount of money. The goal is to have the most efficient (and cheapest) CPC, which comes with knowledge and optimization. CPC can fluctuate depending on the market and industry, and at Pyxl, our experts are constantly investigating and adjusting to produce the lowest CPC possible.

PPC advertising is an important part of any marketing campaign because it can increase the number of potential leads by expanding your company’s reach to a larger and more diverse audience. The next time the online advertising acronyms spark confusion, remember this – strive for the lowest CPC within your PPC advertising campaigns.

[Goldysoni]

PPC refers to the type of traffic and CPC refers to the cost of that traffic.

[Educaindia2]

PPC is pay per click.
CPC is cost per click.

[RH-Calvin]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.