What is negative SEO?
Negative Seo is generally used for the spamming for the competitor website which leads to lower their ranking and benefits your website ranking.
Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.
Performing Black hat and unethical techniques are referred to as Negative SEO. It is done in number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.
Negative SEO has the aim of reducing the ranking of a page in the search results, it is usually the reverse of search engine optimization.
It is used in the following cases:
Downgrading a competitor’s site and therefore affect the ranking of your own website positively so that it is above the site of the competitor in SERPs (Search Engine Results Pages).
Enables one to bury any bad news about oneself or one’s company/website. This is often called Reverse SEO.
Initiating a targeted negative SEO attack on a website which can be done for political, financial or personal reasons.
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Negative SEO is also known as blackhat SEO. It concerns spam activity to get high rank in SERPs.
TravelOTAs is a travel portal development company in India which allows a variety of a travel APIs like booking.com, Expedia etc.
Negative SEO is a Black Hat SEO technique in which we bring down the competitor's website on SERP in order to increase the website rank of our own. It is a spamming technique.
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