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  1. #1
    Junior Member
    Join Date
    Apr 2017
    Posts
    8

    How a PPC advertising are built?

    I want to know a lot about PPC advertising and its structure for a business. I've so many questions and I'm hoping that you can bear with me. I want to learn how a Pay Per Click campaigns are built? What are the rules and goals we need to be aware in managing it effectively? Or do you know a campaign management platform that could help and be responsive on the market?
    Last edited by CheaseaRed; 05-04-2017 at 11:09 PM.

  2. #2
    Junior Member
    Join Date
    Jun 2016
    Posts
    6
    you know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it.

    https://farotech.com/blog/how-does-p...pay-per-click/

  3. #3
    Junior Member
    Join Date
    Apr 2017
    Posts
    8
    Thanks for the reply. I have actually started watching videos as well as reading blogs on PPC campaign management. It seems very promising for the business as long as it is used with a good structure.

  4. #4
    Registered User
    Join Date
    Nov 2017
    Location
    India
    Posts
    3
    Google Has given the platform where we can run ads about our product and services, and now PPC is more user friendly where a business person can run ads to get more business

  5. #5
    Registered User 24x7servermanag's Avatar
    Join Date
    Jul 2017
    Location
    India
    Posts
    883
    PPC is pay per click. When you sing-up for the adwards and post your add on it then you will need to pay to Google per click. For every click on our add, you will be charged.

    Google adward is most popular advertising platform for the PPC. Costing of the advertising is depend on the bid rate that is quality score and CPC that is highest amount which is going to be decide for the advertisement.The successful PPC depends on the keyword relevancy, quality of the landing page and quality score.
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