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  1. #1
    Junior Member
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    Apr 2017
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    How a PPC advertising are built?

    I want to know a lot about PPC advertising and its structure for a business. I've so many questions and I'm hoping that you can bear with me. I want to learn how a Pay Per Click campaigns are built? What are the rules and goals we need to be aware in managing it effectively? Or do you know a campaign management platform that could help and be responsive on the market?
    Last edited by CheaseaRed; 05-04-2017 at 11:09 PM.

  2. #2
    Junior Member
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    Jun 2016
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    you know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it.

    https://farotech.com/blog/how-does-p...pay-per-click/

  3. #3
    Junior Member
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    Apr 2017
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    Thanks for the reply. I have actually started watching videos as well as reading blogs on PPC campaign management. It seems very promising for the business as long as it is used with a good structure.

  4. #4
    Registered User
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    Nov 2017
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    India
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    Google Has given the platform where we can run ads about our product and services, and now PPC is more user friendly where a business person can run ads to get more business

  5. #5
    Registered User 24x7servermanag's Avatar
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    Jul 2017
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    India
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    PPC is pay per click. When you sing-up for the adwards and post your add on it then you will need to pay to Google per click. For every click on our add, you will be charged.

    Google adward is most popular advertising platform for the PPC. Costing of the advertising is depend on the bid rate that is quality score and CPC that is highest amount which is going to be decide for the advertisement.The successful PPC depends on the keyword relevancy, quality of the landing page and quality score.
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  6. #6
    Senior Member
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    Nov 2015
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    United Kingdom
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    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

    Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

  7. #7
    Registered User
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    Sep 2017
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    ghaziabad
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    PPC marketing is one of the easiest and most direct way for driving the qualified traffic to your website and then converting them into actionable leads. It can be used to strengthen the brand awareness and collect the data for ensuring that you are getting the strongest leads and return on investment.

  8. #8
    Member
    Join Date
    Dec 2017
    Location
    Santa Clara, California, USA
    Posts
    70
    PPC is a good method for getting traffic to your business yet before creating a campaign, you must know that PPC is right for your business or not: 4 Ways To Know If PPC Is Right For Your Business
    1. Consider If You Need And Can Handle A Visibility Boost
    2. Consider Your Target Market
    3. Consider Your Budget
    4. Consider The Possibility Of Combining Multiple Options

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