How To Recover From The Google Fred Update?

[Keerti]

How To Recover From The Google Fred Update?

[jacktaylor]

Disavow all spam links and create new high quality backlinks with fresh content.

[David910]

- The first step in any traffic recovery strategy is to make sure you were actually impacted, and it was not something else that caused your website to lose, or to appear as if it was losing traffic.

- Recovery can be a long process that usually is not difficult, but is very time consuming and expensive. For the Fred update there are two primary things to address:
+ First: Improve your content quality
+ Second: Audit Your Backlinks and Clean Bad Links

- Finally, since Google said this update targeted website’s that were not following their webmaster guidelines, you may want to review their guidelines to ensure you aren’t practicing any black hat or out of date SEO techniques

[bektravelseo]

The first step in any traffic recovery strategy is to make sure you were actually impacted, and it was not something else that caused your website to lose, or to appear as if it was losing traffic.

Did you see a drop in the traffic or the number of keywords your websites was ranking for? Do a keyword Gap analysis and compare the number of keywords each URL ranked for the month prior to the update, compared to current numbers. Any page that lost significant number of keywords, was probably deemed low-value. If you find alot of these pages, you’ve probably been affected.
Do you have more low-quality generic content than high-quality content that users would love to share or link to?
Does your content have a high amount of prominent ads or affiliate links?
Do you use/overuse call-to-action overlays?
Is your content tailored towards gaining revenue rather than providing value towards solving a user’s search intent?
If you find yourself answering yes to these questions, then you may have been impacted by the recent Google Fred update.