Which Google Adword is batter for lead generation PPC or PPM?

[rk5876]

Which Google Adword is batter for lead generation PPC or PPM?

[sanjalisharma89]

I recommend avoiding PPM for the most part. The costs are low, but so are the returns. These days, it’s very hard to find a valid PPM provider. Many of them only exist to hook up gullible sites willing to pay for advertising with black hat SEOs that run thin sites, implement ad code, and send bot traffic to it.