What’s the difference between SEO and PPC methods?

[bangalorewebgur]

What’s the difference between SEO and PPC methods?

[daikaads]

SEO is a free online marketing technique for promoting the website and it is a long term process whereas PPC is a paid online marketing technique for promoting the website and it is a instant process for generating the business leads.

[fayeseom]

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

[Liyanscom3]

Seo is Search Engine Optimization & PPC is pay per Click.

[Maitri]

Pay-per-click which is widely known as PPC, also called cost per click (CPC), is an internet advertising model which is used for direct traffic to websites. In PPC advertiser pays a publisher depending upon the clicks of ad. To get traffic in short time PPC can be helpful. While SEO is used to gain organic traffic. The time for results through SEO is not fixed but when the time is less PPC will be helpful.

[friendhrm]

SEO stands for Search Engine Optimisation. Optimise the content on your website to improve ranking in search engine like Google, Bing, Yahoo, Ask etc. That helps you to increase your traffic, especially in organic search traffic and also for building brand for your company. For that you need to do,

- On-page optimization

- Off-page optimization

- Link building

- Social sharing

- PR engagement

and lot more...

SEO is FREE and effective techniques to improve traffic and branding. Also, this is for long term value of your website/company. Which driven traffic for long term.

PPC is Pay Per Click. This is paid advertising like Google AdWords, Facebook Ads, LinkedIn Ads, External website Ads, YouTube ads and so many paid ads available. These ads may be a content or banner or video format. You need to pay for the click on your Ad which driven traffic your website. PPC is short term value and costly.

[sadianisar]

PPC: Pay per Click. It is a paid technique which is used to promote your website by paying to publisher when you get a click on your ad. It is a instant technique but short term method.
SEO: Search Engine Optimization. Optimization of a website according the rules of search engine. It is a cost effective method but slow one, however it provides long term results.

But SEO is the better option than PPC.

[RH-Calvin]

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.