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    Buyers who came to the 1995 Action Sports Retailer show, running Feb 12-14 at the San Diego Convention Center, were placing orders for immediate delivery as well as scouting out merchandise for summer and back-to-school seasons. The hottest items were apparel and accessories for best best skateboards for beginners and snowboarding, and other items that would appeal to the outdoor, beach lifestyle. Several suppliers at the show reported substantial increases in orders over last year.

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    SAN DIEGO -- Skateboarding-related apparel and accessories are on the upswing while snowboarding goods remain hot, according to buyers at the Action Sports Retailer show.

    Catering to the surf, snowboard, skate, and beach lifestyle markets, these retailers had dollars to spend for close-to-season merchandise with cutting-edge appeal.

    The three-day show at the San Diego Convention Center here, which featured 550 exhibitors, ends today.

    Retailers looking for a shot-in-the-arm to augment pre-ordered spring and summer goods came from all over the world to the directional show searching for new items and resources to wrap up the season, while still keeping an eye out for fall. Mary Ellen Porreca, men's buyer for Urban Outfitters, said she was looking for some immediate goods as well as back-to-school. However, she did note that she will be paying special attention to summer because of the nature of the ASR show. "We usually leave close-to-season open-to-buy for these types of shows that have the trendier merchandise. We will be looking at items for June delivery," said the buyer for the 19-unit Philadelphia-based chain.

    With that frame of mind, Porreca said she came to the show looking for "anything that hits us that's good." By "anything," Porreca meant both items as well as any new resources that might catch her eye. As for spring/summer goods, however, she did have somewhat of a focus in terms of what she was looking for. "I don't really see the tides turning so much for us. We pretty much know what's going to be good and that will be a continuation of what has been good for b-t-s," Porreca said.

    Business, Porreca said, at Urban Outfitters has been good, "up over last year" with strong performers being novelties and retro-inspired looks.

    Izzy Ezrailson, owner of the 16-unit, Washington, D.C.-based chain Up Against The Wall, had an eye out primarily for "new, creative situations" for fall, but was also looking to fill in for late summer, noting the store has 50 percent of its fall merchandise already bought. "I'm not looking for anything in particular. This show is good for newness of resources. It's a grand array under one roof," Ezrailson said. He explained that his fall buying will continue through MAGIC, with the Miami Jeanswear show his last stop.

    Some standout resources at the show, according to Ezrailson, were Junkies, Drawls, Foe, and Mecca. He was also anticipating finding the newness he seeks at the 432F show held at the same time as ASR, several blocks away.

    He described business at Up Against The Wall as "okay. It has been better, but it's been worse too." Current best sellers include ringer T-shirts and nylon shirt-jackets. how to turn on a skateboard

    Andrew Cohen, owner of the six Reach For The Beach stores in Maryland and Virginia, was looking primarily for summer, almost as much for spring, and about 10 percent for fall. He did not come to the show with a set O-T-B. "I don't want to limit myself. This is not an off-price industry so it doesn't pay to wait." Then again, he likes to save for reorders. "In such a cyclical and explosive industry, it's best to have dollars there when you want to spend," Cohen said.

    On that same note of immediacy, Cohen mentioned that he intended to leave paper at the show for "the hot stuff. I'll only leave paper for the things I need in order to insure availability and delivery," he said.

    Specifically, Cohen said he came to see the snowboarding companies for both hard and soft goods and tie up loose ends for spring and summer. He also said the skateboard and related-goods market was starting to grow again, in his opinion, so he was also looking in that direction at the show.

    Business has been considerably good at Reach For The Beach. "We're having doubledigit increases month-in and month-out," Cohen said. "We have had a sensational year and holiday season also. January and February continue to be good," he added.

    Regarding current best sellers, he said that the same categories continue to drive the business, which include footwear, snowboarding goods and T-shirts. Cohen also said he is starting to see a junior customer at his stores, which he has also started to buy for specifically. "A lot of these companies didn't used to do women's and now they have started to accommodate that market. Before that, we would always sell out of the small sizes of everything," he said.

    Eric Luthro, director of buying/apparel and accessories for Footaction USA, the Dallas-based 439-unit footwear and active apparel chain, was looking for summer, but mostly for back-to-school, in sportswear, which is a relatively new area, and an explosive one for the chain. "We've started in the area in a small way with the merchandise in 10 of our stores. It's really an emerging category for us and we have great expectations for it," Luthro said.

    Consequently, Luthro was looking to broaden the firm's sportswear range and to expand the resource mix as support to the category, which debuted at Footaction USA this fall. "We are looking for the surf market to become a lifestyle market and we will support the whole look. So far, Kramer shirts and T-shirts have done really wel, Luthro said, specifically mentioning headwear as among items he was looking for to help round out the look.

    Fall business in the category has already exceeded the chain's expectations, which has led to the desire to increase its presence. "There is really no slow part of the category right now," Luthro said.

    Gerry Anderson, co-owner of Fast Forward, a seven-unit Dallas-based men's and women's active sportswear chain, was looking for resources in skateboard-related apparel.

    "We can see a lot of our other accounts [resources] in Dallas, so this show is a good chance for us to see all the new people," Anderson said.

    With immediate and second-quarter goods in mind, Anderson was willing to spend for what he discovered. "Whatever I want, I'm open for. I leave open-to-buy for new things like this," he said. How to ride a skateboard for beginners

    Anderson said that despite growing competition in the area, business has been good, up single digits over last year, with screen-printed T-shirts standing out as strong performers.
    Last edited by trungduc; 06-17-2017 at 04:40 AM.

  2. #2
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    Thanks for sharing!!!

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    Nice sharing tips.

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