What is Schema MarkUps ?

[wayne_n_conley]

Schema markup, found at Schema.org, is a form of microdata. Once added to a web page, it creates an enhanced description (commonly known as a rich snippet), which appears in search results. It is especially important in the age of Hummingbird and RankBrain.

[Michealdesouza]

Blueprint markup is code (semantic vocabulary) that you put on your site to enable the web crawlers to return more useful outcomes for clients. In the event that you've at any point utilized rich scraps, you'll see precisely what pattern markup is about.

[PMonroe]

“Schema” is the structure data organization or I want to say it like Schema (schema.org) is a structured database ,that defines entities, actions, and relationships between web content on Internet.
Structured data is the standard format for Giving information about your webpages, page content like, on a product page, what are the raw elements, products description and resources. , more elaborately its one type of coding that gives a summary of you website to the Web-crawler, so that search engine can easily index your web content and also can show you in search result.
structured data also uses to operate special search, like for that specific page user can find you by searching with the content element.

The whole purpose of structuring your information is to make the communication better with search engines like Google. Google understands entities on a deeper level,

[praveenitech40]

It is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.

[anirban09P]

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.