What is the use of penguin and panda algorithm updation?
What is the use of penguin and panda algorithm updation?
Penguin and Panda updates are from Google to punish website having the spam content and backlinks.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular "content farms", and return higher-quality sites near the top of the search results.
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penguin is for affecting over optimization and panda algorithm is for duplicate content.
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