What is rich snippets?

[dennis123]

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. However, the major search engines have taken this a step further, and now use this markup to present richer search results, enabling users to more easily find the information they are looking for.

[aidpcards]

Rich Snippet is brief description about company,that gives an idea about its products & services.This helps viewer know about the link they are going to click.

[spyactive]

hello
A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets. A normal snippet usually looks like this: