What is Doorway Page ?

[Fadia Sheetal]

Hello Friends,

I would like to know about the doorway page. What is it and how can i use it for my website ?

[sanjalisharma89]

Doorway pages are landing pages with one purpose, sending visitors to a different page.

[ArkPresentation]

Doorway pages are simple HTML pages that are customized to a few particular keywords or phrases, and they are programmed to be visible only by specific search engines and their spiders.

[Rajdeep Bose]

Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. If a visitor clicks through to a typical doorway page from a search engine results page, in most cases they will be redirected with a fast Meta refresh command to another page. Other forms of redirection include use of Javascript and server side redirection, from the server configuration file.

[Asmit Roy]

Doorway pages are simple HTML pages that are customized to a few particular keywords or phrases, and they are programmed to be visible only by specific search engines and their spiders. The purpose of these doorway pages is to trick the search engines into giving these sites higher rankings; this sounds okay until you realize that they are not static destinations. Instead, doorway pages are specifically aimed towards search engine spiders - once a searcher lands on a doorway page, they are instantly redirected to the "real" website.


What's the problem?
These sort of pages are, in a nutshell, bad SEO. The basic philosophy of search engine optimization is very simple, and it does not include building invisible (at least to users) pages full of keyword gobbledygook in the hopes of getting ranked just a bit higher in the search results. Plus, search engines spiders are becoming more intuitive, and these pages can be ignored, or even banned altogether.

Most if not all search engines have guidelines prohibiting the use of doorway pages, or at least the general idea of them. This sort of content is considered "spammy", and spammy SEO practices might work in the short-term but in the long run, they can get your site flagged for review and censure. Plus, using these kind of techniques tends to bring down the general trustworthiness of your site.

[Powerfulvasikar]

Great information, Thanks for sharing.

[SKN]

Doorway pages are actually landing pages and used to redirect the user to different pages by using negative keywords that actually not the website niche. It is used to genrerate more traffic to the webpages and it Black Hat SEO Technique and dangerous too.

[crackersguru]

Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page. This can get very tricky as search engines can easily find identical pages. If you are going to build doorway pages then at least alter the content. Most often, doorway pages just trick visitors into clicking on a link to get them to their desired destination page, or they use Javascript for redirection.

[SkillPTP]

The doorway page is a web page to create by the webmaster for the specific search engine or their bots/spider, not a human can see, the main purpose of these pages to gain rank higher in search engine result page. It is spamming techniques because they can lead multiple similar keywords or phrases and pages in search engine results and redirect to the different web page or website. Doorway pages are also known as bridge pages, jump pages, gateway pages, portal pages and entry pages.

[sadianisar]

Doorway pages are Black Hat SEO techniques in which user is redirected to same pages when inserted a particular keyword or phrase on search engine.