Social Media Marketing Success

[Edtech]

Hi all,

What is the best way to measure the success of social media marketing towards a website?


Thanks in advance

[loveguruindia]

Traffic
Interaction
Sales
Leads
Brand metrics
Customer engagement
Retention
Profits

[Ali Mughal]

It’s certainly about sales, as that is what we all work for. However, it is also crucial to have higher traffic but more important, it is about it being from right and relevant players according to our product.