What factors affect landing page quality?
What factors affect landing page quality?
There are main 3 factors affect landing page quality:
1. Expected Clickthrough Rate (CTR)
2. Ad Relevance
3. Landing Page Experience
Duplicate content, low quality links & non responsive website affect landing page ranking.
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Here are some factors affecting the landing page quality -
1. Expected Clickthrough Rate (CTR)
2. Ad Relevance
3. Landing Page Experience - Relevant (determined mostly by the presence of keywords on the page), useful and original content
4. Transparency and trustworthiness
5. Ease of navigation
6. Encouraging visitors to spend time on your site
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CTR do not affect the landing page quality but landing page quality will affect it.
If no one visits your web page so how you can say that CTR is affected the Landing Page Quality.
Title and Description are the main factors for the Good CTR.
Landing Page is the page on which user interact first or land on the page. So all the factors that can affect the normal webpage that will also cause to affect the landing page as well.
Last edited by Nirala; 09-19-2017 at 03:56 AM.
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