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  1. #1
    Senior Member
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    Feb 2015
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    Bangalore
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    What factors affect landing page quality?

    What factors affect landing page quality?

  2. #2
    Senior Member
    Join Date
    Jul 2017
    Posts
    227
    There are main 3 factors affect landing page quality:
    1. Expected Clickthrough Rate (CTR)
    2. Ad Relevance
    3. Landing Page Experience

  3. #3
    Senior Member deepakrajput's Avatar
    Join Date
    Feb 2012
    Location
    CA
    Posts
    1,223
    Duplicate content, low quality links & non responsive website affect landing page ranking.

  4. #4
    Registered User 24x7servermanag's Avatar
    Join Date
    Jul 2017
    Location
    India
    Posts
    1,020
    Here are some factors affecting the landing page quality -

    1. Expected Clickthrough Rate (CTR)
    2. Ad Relevance
    3. Landing Page Experience - Relevant (determined mostly by the presence of keywords on the page), useful and original content
    4. Transparency and trustworthiness
    5. Ease of navigation
    6. Encouraging visitors to spend time on your site
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  5. #5
    Senior Member
    Join Date
    Mar 2017
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    422
    CTR do not affect the landing page quality but landing page quality will affect it.
    If no one visits your web page so how you can say that CTR is affected the Landing Page Quality.
    Title and Description are the main factors for the Good CTR.
    Landing Page is the page on which user interact first or land on the page. So all the factors that can affect the normal webpage that will also cause to affect the landing page as well.

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