What is Google Tag manager and its benefits?

[sonuS]

What is Google Tag manager and its benefits?

[mammasseo]

A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small.

[RH-Calvin]

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.

[leena13]

Tag manager is a bunch of javascript code. it can be used for third party services like fb, adwords etc...

[fayeseom]

Benefits of Google Tag Manager:

1. Ease of use
2. Easy updates and a future-proofed website
3. Debug features
4. Version control
5. Users and permissions management
6. Built-in tags
7. Functions with Google Analytics
8. Event tracking

[dennis123]

A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small.