What is considered as more significant, creating content or building backlinks?

[jhonsmith123]

Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

[dennis123]

Depends what you want to achieve.

If you want people to come to your site via direct navigation then build good content. If you want search engine traffic backlinks.

Generally suggested you strive for both

[Sarataylor1]

I think If you want to increase your site's traffic. Content is the best way to increase your site's traffic because the content is the king of every site. And Every site depends only on their Contents.

[davidweb09]

Content marketing through high quality, unique content is an effective method to build backlinks.