View Full Version : How to calculate PPC ROI?

01-17-2018, 04:17 AM
How to calculate PPC ROI?

01-17-2018, 04:23 AM
Clicks and impressions are two important metrics that should be focused on. Impressions measure the number of times an advertisement is displayed and clicks refer to the number of times it is clicked on. A higher number of clicks indicates that the ad was well made and attractive enough to generate a decent click through rate. It also indicates how well the total impressions converted into click throughs. If the clicks increase, it might be a good time to capitalize on the increase in traffic and increase ad budget. If clicks go down it could mean that something is wrong with the ad and it might need formatting.

01-17-2018, 04:57 AM
To account profit, artlessly decrease the absolute amount from the absolute sales value. (It's up to you whether you agency in aerial costs, as declared in the ROI section.) To account accumulation per impression, bisect accumulation by impressions; for accumulation per click, bisect accumulation by clicks.

01-17-2018, 05:03 AM
PPC is pay per click. When you sing-up for the adwards and post your add on it then you will need to pay to Google per click. For every click on our add, you will be charged.

Google adward is most popular advertising platform for the PPC. Costing of the advertising is depend on the bid rate that is quality score and CPC that is highest amount which is going to be decide for the advertisement.The successful PPC depends on the keyword relevancy, quality of the landing page and quality score.