View Full Version : how does Ad rank impact Cost-Per-Click?

03-15-2018, 12:24 AM
Hello friends,

how does Ad rank impact Cost-Per-Click?

03-15-2018, 12:31 AM
Ad Ranks keep fluctuating, based on the bids and the higher your ad is visible, the more are the chances of your Ad being clicked as users are habituated to click on the top results most of the times.

The impact of Ad rank directly falls on CPC as the bid keeps fluctuating, you have to reset it again to get on the top.

03-15-2018, 06:37 AM
How Are Google Ads Ranked On A SERP? AdRank determines the order in which competing ads should be ranked on a SERP, which (obviously) has a huge impact on the visibility of your ads to potential customers. ... The advertiser that has the highest product of maximum CPC bid and Quality Score wins the coveted top ad spot.