Which Is More Important – Bounce Rate Or Exit Rate?

[ninadordev]

Hello friends,

Which Is More Important – Bounce Rate Or Exit Rate?

[nancy07]

Bounce Rate:

Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

Bounce Rate = Total Number of Bounces / Total Number of Visits

Exit Rate:

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.

Exit Rate = Total Number of Exits / Total Number of Page Views

Bounce rate is important but always make sure you look beyond the actual number. Exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t, are ripe for optimization.

[Naksh]

Bounce Rate:

Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

Bounce Rate = Total Number of Bounces / Total Number of Visits

Exit Rate:

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.

Exit Rate = Total Number of Exits / Total Number of Page Views

Bounce rate is important but always make sure you look beyond the actual number. Exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t, are ripe for optimization.


Agree! I appretiate the approach you made to clearly state the difference between both for OP.

[wellliving]

Hi

Both bounce rates and exit rates are very important numbers and tell you very different useful information about your site. A bounce rate is an extremely important metric to measure how well a landing page on your site does.

https://www.welllivingshop.com/side-to-back-special-contour-pillow/

[evejones]

Hello friends,

Which Is More Important – Bounce Rate Or Exit Rate?

Apart from the differences, both of them give you details what you should improve with your website to retain users :)

[joelhuang]

For all pageviews to the page, the exit rate is the percentage that was the last in the session. For all sessions that start with the page, bounce rate is the percentage that were the only one of the session.

[praveenitech40]

For all page views to the page, the exit rate is the percentage that was the last in the session. For all sessions that start with the page, bounce rate is the percentage that were the only one of the session.