What are segments in Analytics?

[artijain1900]

Hello friends,

What are segments in Analytics?

[wellliving]

Hi

Segments allows you to isolate specific types of traffic within your Google Analytics reporting. For example, you can see your Google Analytics standard reporting data for visitors from only the United States if that's what you want to do.

https://www.welllivingshop.com/value-2-pack-natural-wool-pillow/

[dennis123]

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

[fayeseom]

Segmentation refers to the act of segmenting data according to your company’s needs in order to refine your analyses based on a defined context, using a tool for cross-calculating analyses. The purpose of segmentation is to better understand your visitors, and to obtain actionable data in order to improve your website or mobile app. In concrete terms, a segment enables you to filter your analyses based on certain elements (single or combined). Segmentation can be done on elements related to a visit, as well as on elements related to multiple visits during a studied period. In the latter case, we refer to this segmentation as “visitor segmentation”.

[ecozaar]

Segment is trusted by thousands of companies as their Customer Data Platform. Collect user data with one API and send it to hundreds of tools or a data warehouse.

[SBairisetty]

In Analytics the segment plays an important role in analysing various aspects of traffic generated to our website through various elements like Demographic, Behaviour, Device etc.

[RH-Calvin]

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

[dombowkett]

Google has devided Google analytics in small segments that help to track each section easily.

[davidweb09]

We have to generate SEO reports through Google Analytics for website traffic in different segments.