What is the possible impact of Ad Rank on Cost per Click?

[sonalmathur1]

Hello friends,

What is the possible impact of Ad Rank on Cost per Click?

[Klara]

Adrank is a formula by Google to determine your ad position

Adrank = Cost per click x Quality score

So imagine your competitor has same bid say $1 but your QS is higher than his, then your ad will appear above his ad.

[kanetailor]

Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads.

[EmilyPete]

AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click.

[dombowkett]

The cost may vary depending on competition of keywords.