View Full Version : How to interpret and analyze Google Analytics' Treemaps?

08-24-2018, 05:31 AM
How to interpret and analyze Google Analytics' Treemaps?

08-24-2018, 07:35 AM
You can download the monthly SEO traffic report from Google analytics and start the analysis.

08-25-2018, 12:06 AM
The Google Analytics Treemaps report is 3-dimensional visualization tool, and can be visually challenging for many people. Most 3-D visualizations use 2 category or trend dimensions with one numeric metric so you can see how the number changes across various combinations or the 2 dimensions.

08-25-2018, 01:32 AM
The treemaps are different in that they use a single category (primary) dimension and 2 numeric metrics. The boxes represent the major items in the primary dimension, with the size of the box determined by the primary metric and the color of the box determined by the secondary metric.

To use them in an analysis, start with the primary dimension. Google has initially provided a limited selection to work with. You are currently restricted to one of two starting Treemaps: by Default Channel Grouping (Acquisition-All Traffic) or Campaign (Acquisition-AdWords).
The secondary metric and see how the colors change. You can now see things like the channel group with the best bounce rate (green) is one of your smallest by session count (box size), but maybe one of your worst (red) is also a tiny box.