View Full Version : What is a segment in Analytics and use?

10-05-2018, 08:30 AM
What is a segment in Analytics and use?

10-05-2018, 08:44 AM
We have to check website traffic in different segment in Google analytics. http://krends.com/

10-05-2018, 08:58 AM
A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. ... Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

10-06-2018, 01:01 AM
A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hits:

Subsets of users: for example, users who have previously purchased; users who added items to their shopping carts, but didn’t complete a purchase
Subsets of sessions: for example, all sessions originating from Campaign A; all sessions during which a purchase occurred
Subsets of hits: for example, all hits in which revenue was greater than $10

10-06-2018, 01:54 AM
You base segments on the dimensions and metrics in your Analytics reports; for example:

User Type exactly matches “Returning User”
Country/Territory exactly matches “United States”
Ecommerce Conversion Rate > "0.2%"
In addition to identifying the dimensions and metrics for individual filters in a segment, you can also set the scope of the data for a filter. There are three different scopes you can use:

Hit: Behavior confined to a single action, for example, viewing a page or starting a video.
Session: Behavior within a single session; for example, the goals that users completed during a session, or the amount of revenue they generated during a session.
User: Behavior across all sessions within the date range you’re using, up to 90 days; for example all the goals users completed or all the revenue they generated (across all sessions) during the date range.
You use the segment builder to define the component filters of a segment.