What’s a benefit of having multiple ads in ad group?

[rajaram]

What’s a benefit of having multiple ads in ad group?

[pharmasecure]

Tighter coupling between keywords and ads. Having several ad groups gives you the ability to create ads that tightly couples with a very specific set of keywords. ...
Better use of Long Tailed Keywords. ...
Optimized Landing Pages. ...

[fayeseom]

AdWords will automatically match each ad to the keywords it’s most relevant to
Ads are only eligible to show ad extensions if there are more than one ad in that group
Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
AdWords will automatically rotate your ads and show the best performing ones more often

[dombowkett]

Multiple ads help in boost your website traffic if users visiting all ads.

[imriakapoor]

A) AdWords will automatically match each ad to the keywords it’s most relevant to
B) Ads are only eligible to show ad extensions if there are more than one ad in that group
C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
D) AdWords will automatically rotate your ads and show the best performing ones more often

[davidsmith21]

Here are some of benefits of having multiple ads in ad group given below:
1. Avoids Ad Repetition
2. Works as Multi-variate Testing
3. Use of Keyword Variations
4. Better Ad Performance
5. Different Ad Types