What is Cloaking?

[dennis123]

What is Cloaking?

[pharmasecure]

Cloaking is a technique used to deliver the content on a Web page to a search engine in such a way that different content than what is delivered to a regular human user appears on the search engine. The goal of cloaking is to boost a website's search engine rank on certain keywords.

[MVM Infotech]

Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.

[neelseowork]

Cloaking is an SEO technique in which the content presented to the spider is different from that presented to the user's browser.

[hibirdcycle]

Cloaking is Black hat SEO Techniques. Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, the web server is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings.

There are different ways to do cloaking:

Invisible or Hidden text
Flash Based Websites
Cloaking in E-Mail
HTML Rich Websites
Image Gallery Websites
URL Rewriting
Replacement of Java Scripts

[Rajdeep Bose]

Cloaking is a SEO (Search Engine Optimization) technique. Basically it's about presenting the crawler of search engines a different website than normal users. Clocking is showing the search engine one thing and your visitors another. This method is treated as spam and is not recommended to use.

[yuva12]

Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers that are spiders or bots for better indexing.

[tamilselvi]

Cloaking is a site improvement procedure in which the substance exhibited to the internet searcher arachnid is unique in relation to that introduced to the client's program.

[andrewfetterly]

Clocking is a considered as a black hat (spamdexing)technique in which the webpage is tailored/ designed in a way that the webpage will appear in different format to the end user and the search bots. The main objective is to manipulate google algorithm and to trick the bots in believing theta the content on the website is of high vale to a specific topic, where as the end user will be presented with a different content. This approach is mainly use by substandard websites to drive general traffic to their websites. In most cases the user experience with these websites will be much lesser, resulting in high bounce rate. https://rankupplabs.com/

[ashishbansal]

Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, cloak definition is, the web server is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings by making a cloak content. You might have understood now that cloaking is an illegal practice and is considered a Black hat SEO. The Search engine may permanently ban from our index any sites or site authors that engage in cloaking.

Here’s what Google has to say on Cloaking
Cloaking technology is considered as a violation of Google’s Webmaster Guidelines also as it provides our users with different results than they expected.

Some examples of cloaking include:
Serving a page of HTML text to search engines, while showing a page of images or Flash to users
Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor
Cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is. It is often used as a spamdexing technique (search engine spam, search engine poisoning) to try to trick search engines into giving the relevant site a higher ranking. You also might have heard about page cloaking and web cloaking.

How is Cloaking done?
Now, the question is how is cloaking done? How is content displayed differently to users and search engines? You know in the internet world every internet device (i.e. computer, mobiles, tablet etc) are identified by IP address. Using cloaking, content is delivered based on the IP addresses or the User-Agent HTTP header of the user requesting the page. Cloaking is done by modifying a file called .htaccess. Apache server has a module called “mod_rewrite”. With the help of this module in the .htaccess file, you can apply a cloaking technique for your web pages. Webmasters gather search engines’ IP addresses or User-Agents (search engine crawlers). If mod_rewrite module detects that an IP address or user-agent belongs to a search engine, a server-side script delivers a different version of the web page (cloak URL). If IP address doesn’t belong to any crawler, it means it is a regular visitor and delivers a normal web page.

Cloaking - Important SEO terms
White Hat Cloaking?
The very common question being asked is – is there any term as white hat cloaking? Matt Cutts has said:
“White hat cloaking is a contradiction in terms at Google. We’ve never had to make an exception for “white hat” cloaking. If someone tells you that — that’s dangerous.”
He further said that if any site includes code that special cases for Googlebot by the user agent or IP address, Google considers that cloaking and may take action against the site.

What are some common Cloaking Practices?
Now the next thing is, what type of content webmasters can show differently to users and search engine crawlers. You know that search engines index a web page and rank it higher in the SERPs according to META tags, titles, and other SEO techniques. So considering this thing in mind, webmasters optimize these basic things.
Invisible or Hidden text
Using this approach, webmasters add additional information like keywords stuffing, overwriting content in a way that is invisible or hidden to the users. To do this, webmaster adds this information in the same color that of background color which is not visible to human eyes.

Flash Based Websites
As you know flash is not recommended as per SEO guidelines. But there are lots of websites that are built in flash only or that requires a lot of flashes and they cannot avoid it. So rather than rebuilding websites and rewrite everything in plain HTML, they create content rich web pages and provide them to search engine crawlers and flash pages to visitors.

Cloaking in E-Mail
In e-mail distribution, cloaking is the act of masking the name and address of the sender so that the recipient does not know who sent the e-mail.

HTML Rich Websites
A good SEO recommends having “TEXT to HTML ratio” as high as possible. In other words, your web page should have more text (content) as compared to your HTML tags. But if anyone is writing short articles or posts, your text to HTML ratio will be very low. To avoid redesigning website, folks choose cloaking to meet SEO guidelines.

Image Gallery Websites
Image gallery websites have more images than the actual content on their pages. And images are not scanned by crawlers. So, webmasters think that cloaking could help them get top placement for relevant keywords.

What additional Practices are allowed that represent different content to users?
There are several practices that are allowed which present different content or information to different users. Below, some content delivery methods now acceptable to Google that might have once been considered cloaking:

Geo – Location
Let us take an example of Google itself. When you open*****Google*****from outside the US, you will see a different page than someone else see in the US. It is redirecting users to a different page based on their geo-locations. For example, If a user opens*****Google*****from his browser, it will redirect him to*****Google. This is not considered as cloaking. It is done to provide a better experience to users so perfectly fine for any webmaster to do on their website.

First Click free
Users clicking from Google to a listed page can read the page without having to pay or register with the hosting site. You let Googlebot through as if it were a registered member and also allow anyone coming from Google’s search listings through.

URL Rewriting
This practice includes the removing unnecessary parameters and other URL (URL cloaking). The key point here is you are not changing the underlying content.

Replacement of Java Scripts
Using JavaScript to show content to non-JavaScript capable visitors that matches the textual information within a Flash or other multimedia element.

Conclusion
If you still ask me whether you should do cloaking (that is not recommended) to fool crawlers and rank high, my answer will be NO. It’s a trick, and search engines don’t like to be tricked.
Most search engines are against cloaking. Search engines algorithms are more intelligent than us. They often change their algorithms in order to discourage and stop cloaking and other techniques that create a negative user experience. They will find your site is using this technique sooner or later and your site will be banned and dropped from their index (In the worst case, it can be blacklisted also). In fact, Search giant Google has “blacklisted” German car manufacturer BMW for breaching its guidelines in Feb 2006.

Also, Matt Cutts, ex-head of the Webspam team at Google, says all cloaking is considered by Google to be ‘black hat,’ meaning Google sees none of it as ‘white hat,’ or harmless. If Google finds any of these or other illicit practices, it often will remove your site entirely from the Google index. As new methods of hacking, redirecting, cloaking and other types of deceptive practices are developed all the time, Googlebot is constantly being updated to find them. This means that while you might enjoy higher ranking for a time, ultimately you’ll be caught and lose all your rankings completely. So, rather than focusing on cloaking or other illegal and deceptive practices, focus more on writing quality and unique content to help visitors

[SKS]

What is Cloaking?

Cloaking means to show the different content to the users and the SE crawlers.

[Saravanan28]

cloaking means presenting the different set of pages to visitors and the different set of pages to search-engine Bot.

[paulbrighton]

Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers that are spiders or bots for better indexing.

[Prateektechnoso]

Cloaking is the One of the Black Hat SEO techniques. Which is used to improve Website traffic and Keywords ranking in SERP. Its a short term process. It will show the different contents for Users and different for Search Engine.

For your information:

Prateektechnosoft is a Netsuite Partner and expertise in NetSuite ERP, CRM, Cloud CRM, PSA and other Netsuite Solutions. And also providing Netsuite services of implementation, integration, support & development services.

[davidweb09]

Cloaking is to send your website in different when search engine bots comes for crawling. https://www.krends.com/

[tony_S]

Cloaking refers to a search engine optimization, or SEO, method used by webmasters to deceive search engine crawlers by presenting different content to the search engine than that which is presented to a user. Search engines such as Google’s consider this a violation of ethical internet practices, and there are consequences for doing it. Current digital marketing strategies must include ways to avoid cloaking, and SEO experts warn against it. When Googlebot, Google’s web-crawling device (that essentially ‘crawls’ the web and discovers new and updated pages to be added to Google’s index) finds cloaking, it considers it unethical and there are consequences. Therefore, it is necessary to be able to recognize cloaking and avoid it.