What is the difference between direct marketing and branding?

[tony_S]

What is the difference between direct marketing and branding?

[SKS]

In Direct Marketing the advertiser targets the most relevant audiences to the Business. Branding means to display a Brand over big platforms by YouTube Ads, Display Ads.

[Austinmiller]

Direct marketing: Direct marketing it’s a push tactic.
Branding : Branding is not push, but pull.

[pharmasecure]

Brand marketing: The focus of brand marketing is towards building awareness. It’s about announcing that your e-commerce venture is up and running and telling people what it does, with a whole lot of zing. Brand marketing is eloquent, creative, hoity-toity and attention grabbing.

Direct marketing: direct marketing is about directly telling people what your business is about and giving them the option to do business with you right away. Like You know Oppo, the popular smartphone brand that also happens to be an official partner of FC Barcelona, invests a lot of money or branding. However, OnePlus, which also happens to be a subsidiary of Oppo, didn’t spend a lot on branding. Rather, they make their product, tell people what it is capable of, and that’s it. The very first model, OnePlus One sold like hot cakes among smartphone aficionados.

[vinowiz]

In a direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is the conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.


In Branding campaign, an advertiser needs the exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.