What do understand by Quality Score?

[tony_S]

What do understand by Quality Score?

[SKS]

Quality Score is the rating of Google for the relevance and quality of the Keywords or the PPC Ads.

[Austinmiller]

There are a number of factors that determine the Quality Score :

*Click-through rate
*Ad copy relevance
*Landing page quality
*Landing page load time
*Geographical considerations

[pharmasecure]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of each keyword to its ad group. Landing page quality and relevance.

[vinowiz]

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.