What is Search Engine Marketing?

[tony_S]

What is Search Engine Marketing?

[amarnathsmm]

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines and Google's display network.

[soniamary]

The search engines use an auction system, where website owners can bid on keywords that might be used as search terms by users of the search engines when they are searching for information, products, or services. This paid advertising service is actually the largest source of revenue for Google, and can be a great way for a new business to get traction, since the paid results will appear in prominent positions on the SERP results.

[yuva12]

Search Engine Marketing is basically advertising your products or services on search engines.

[stellasweety]

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines and Google's display network.