What is Actual CPC?

[tony_S]

What is Actual CPC?

[traveloweb]

Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. ... Actual CPC is often less than max. CPC because with the Google Ads auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.

[John-Smith]

Actual CPC is often less than max. CPC because with the Google Ads auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.

[beautyepic]

The final amount you are charged for a click is called actual CPC. Actual CPC will always be less than your maximum CPC bid. Factors which influence your actual CPC are Quality score, maximum CPC bid, Ad extensions and Ad rank.

There is a difference between actual cpc and average CPC, actual CPC is what you pay for a particular click and average CPC is the average amount that you've been charged for a click on your ad. Average CPC is calculated by dividing the total cost of your clicks by the total number of clicks.

[jaysh4922]

This means the Publisher only gets paid when a user clicks on an ad, no matter how many impressions they serve trying to get the click.

[pharmasecure]

The final amount you are charged for a click is called actual CPC. Actual CPC will always be less than your maximum CPC bid. Factors which influence your actual CPC are Quality score, maximum CPC bid, Ad extensions and Ad rank.