What is Rankbrain SEO?

[astrologermanoj]

What is Rankbrain SEO?

[beautyepic]

Rankbrain checks how users behave while using google. If someone clicks on your page and immediately goes back to another one, where he spends much more time, it saves this kind of data and it improves the search results.

[Zucisystem]

RankBrain is a segment of Google's center calculation which utilizes AI (the capacity of machines to train themselves from information contributions) to decide the most significant outcomes to web crawler inquiries. ... The AI part of RankBrain is the thing that separates it from different updates.

[arunayelkotech]

RankBrain is a component of Google's core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. ...

[jackgrylls]

RankBrain is a work in progress, with the goal of machine learning perfecting Google’s interpretation of searcher intent over time.

The whole purpose was to match the context with user's search query.

1. Different rankings signals apply to different queries
2. Signals apply to your website’s reputation
3. One-keyword-one-page is really, really dead

RankBrain has been cited as part of the overall Google Hummingbird algorithm.

It’s within this complicated but common situation that the capacity of RankBrain emerges as essential. It’s only by being able to mathematically calculate results based on patterns the machine learning algorithm has “noticed” in searcher behavior that Google can determine that, for example, the majority of people looking up “Olympics location” want to know where the very next Games (be they Summer or Winter) will be held. So, in this case, a Google answer box with the upcoming Games’ location in it will serve the majority of searchers’ needs.
In other words, signals like user location and content freshness must be taken into account to interpret intent and deliver the results most likely to satisfy searchers.