what is meant by gtm?

[Astroramraj]

what is meant by gtm?

[thaichacha]

A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.

[Sara James]

A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage.